HR and payroll company ADP recently talked about identity and access management in an article about developing an identity and access management (IAM) strategy. In the article, the company spoke about how important IAM is for the success of an enterprise.
The main reason, as ADP explained, is that being the victim of a cyber attack can be devastating for a business. Having a strong IAM strategy and constantly refining it could help prevent such attacks that are designed to steal sensitive business data, the article claimed.
Securing the business with IAM could also reduce the fraud losses as well as costs associated with inefficient processes.
Finally, ADP stressed the importance of constantly monitoring and adapting the IAM strategy to stay abreast of evolving threats. That would not only secure the business against attacks but also help generate customer trust.
Transmit Security, the leading identity management and fraud prevention platform, agrees with all of the points raised by ADP. However, the business wants to explain the difference between IAM and CIAM (customer identity and access management).
The company defines CIAM as customer-centric IAM, where the customer’s journey and experience are as important as security. Talking about the difference in approach between the two, Transmit uses the “inside-out” vs the “outside-in” approach.
IAM, the business elaborates, is an inside-out approach, where the business and its employees control the implementation. They are inside, communicating with entities outside the business safely and securely.
On the other hand, CIAM uses the outside-in path, according to Transmit. Users outside the business take the lead in this case, which means the organization has less control over the process.
Therefore, the first difference between IAM and CIAM is its scale. An organization is composed of a few hundred to a few thousand employees. Its users, on the other hand, may range in the millions.
The second difference between the two is the approach of the strategy. Whilst IAM focuses on process-first, CIAM is more concerned with the customer-first approach.
Using the analogy of a submarine and a cruise ship, Transmit explains that both need to ensure the security of their occupants. However, a submarine has a specific function, where comfort and capacity are not the priorities.
A cruise ship, in comparison, caters to customers, and their comfort and enjoyment trump everything else.
Similarly, IAM can be purely functional but CIAM also needs to consider the user experience and journey. As a result, CIAM works on a user-first strategy, where the user is in control of the authentication process.
Additionally, while security and efficiency are the focus, they cannot be at the cost of usability. As a result, the three layers of a CIAM, in order of priority, are identity administration; user privacy and consent management; and defenses against fraud and cyber attacks.
Transmit Security reiterates that IAM is no less important than CIAM–the difference is only between the way the two approach the solutions for identity and access management.
The company emphasizes that the CIAM approach is necessary for any business that interacts with customers, whether B2C (business to customer) or B2B (business to business). Whilst IAM is still essential for internal processes, it cannot ensure a smooth journey for customers.
Transmit Security offers an end-to-end identity and access management platform. It provides modular, orchestrated identity services for uncompromising security. To learn more about the solutions the business offers, please visit https://www.transmitsecurity.com/
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