LO:LA’s new report shares five reasons why thinking outside the box in marketing is essential for brand promotion. The report also examines how innovative marketing campaigns can help brands differentiate themselves from competitors and drive growth.
More details can be found at https://www.thelolaagency.com/2023/03/12/making-the-business-case-for-creative
The company explains that for smaller companies, finding ways of standing out is imperative if they want to grow and compete. As LO:LA’s new report suggests, using creativity in marketing efforts is one effective way of doing this.
According to LO:LA, marketing needs to be unique and attention-grabbing if brands want to set themselves apart from their competition. The more creative and unexpected the campaign is, the more likely it will be remembered and affect purchasing decisions.
Creative marketing efforts are also more likely to foster a deeper connection with a brand’s target audience. By using creative storytelling, humor, or other emotional triggers, brands increase their chances of building strong relationships with their customers. Additionally, funny and thought-provoking content tends to be more shareable, which ultimately expands the reach of the brand.
Lastly, the report suggests that creativity and outside-the-box thinking lead to new ways of problem-solving, which is beneficial to brands both in the short and long term. A willingness to take risks can also inspire and encourage employees and customers to express themselves in different ways.
LO:LA is a full-service agency with roots in London and Los Angeles. They work with B2C and B2B brands–including start-up, emerging, mid-size, and established businesses–to provide creative marketing solutions that are affordable, innovative, and resonant.
Their brand and identity development, website and digital platform enhancement, content creation, and social media solutions help brands tell their stories in unique and engaging ways. They also offer a Brand in a Box package, which is a one-stop option that includes all the aspects of a successful brand, from brand identity and audience definition to logo and website design.
A company representative said, “Creating authentic, powerful stories that connect, inspire and engage customers is the heart of what we do, allowing your brand to transcend in messaging and campaigns, across all platforms.”
Interested parties can find more information at https://www.thelolaagency.com/2023/03/12/making-the-business-case-for-creative
London : Los Angeles (LO:LA)
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